TAILOR-MADE TRAINING (IN COMPANY)
Are you looking for ways to improve your written communication in your sales offers? Do you want to understand the limitations of both writer and reader to communicate effectively? Or maybe you are looking for the right approach to writing persuasive quotations that meet your customers’ needs?
In this course, you will learn not only how to structure technical writing and present solutions that match your clients’ needs, but also how to write collaboratively within a tight timeframe. We focus on producing responsive, compliant and customer-focused offers. Ready to take your business offers to the next level?
THE KEY OBJECTIVES
1. Improve written communication in your offers and discover the right approach.
2. Structure your technical writing and proposed solutions for your client.
3. Be able to write collaboratively in a short time frame.
4. Produce responsive, compliant and client-focused offers, thanks to client-focused headings, topic formulations, graphics and summaries.
PROGRAMME
Elements of written communication
- Importance of good written communication.
- Plan of written communication.
- Perception and interpretation.
General rules of written communication
- Answer all questions.
- Provide additional information if necessary.
- Keep in mind the five main questions.
- Avoid long words.
- Do not repeat yourself!
- Write in ‘you’ terms, not ‘I’ or ‘we’.
- Show the importance, the benefit.
- Emphasise the positive aspects.
- Get to the point immediately.
- Use concrete examples.
Style of written communication
- Use clear language.
- Be polite and courteous.
- What is a correct style?
How do you prepare a ‘winning’ offer?
- Basic steps
- Know your objective.
- Know your customer.
- Brainstorming tools and problem-solving techniques.
- Carefully select the most important ideas and solutions.
- Prepare the needs statement: gather facts.
- Direct or indirect form
- Prepare a plan.
- Choose the form of the message.
Compose the offer
- Organise your writing.
- Develop your outline.
- Beginning and ending paragraphs.
- The vocabulary.
- The cover letter.
- Hints and tips for a convincing proposal.
Refine and proofread
Determine a common structure in the team for the offers
- Starting an offer.
- Initiating an offer.
- Checking an offer.
- Closing an offer.
- Ownership.
Individual action plan and decision.
TRAINING METHOD
Discover
Before the training, we send participants an online survey to measure their current skills using up to 10 criteria. We also look at their individual expectations and the kind of difficulties they have in writing offers. This approach allows for initial communication with the trainer and tailor-made work.
Deliver
- Practice-oriented 1-day in-company training.
- Participants are placed in various practical situations (rewriting texts).
- Use of documents devised and elaborated by the participants.
- Intensive training : To the point and practically applicable.
- Mnemonic sheets with tips & tricks.
- Action plan and objectives to be achieved.
Decondition
VAH Consulting offers various opportunities to further apply the skills and techniques learnt in the future. Feel free to contact us for more information.
View VAH Consulting’s full training offerings here.
More info
Contact us for more information. If you would like more information on the content, you can always request an appointment with no obligation.
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